The way Google Adwords works is that you pay to have your site listed on the right hand side of the search results page. Effectively it enables you to compete against the companies who come up on the front page in the natural listings when doing so yourself may be very difficult.

There are some huge benefits to Adwords over traditional forms of advertising. The main 3 are:

1. You only pay when people click on the link to your site. So effectively you are only paying when you know for sure that your advertising has been successful.
2. You will get results immediately. As soon as someone sees the ad and clicks on the link they are on your site straight away.
3. There are no fixed costs - you can set your budget yourself. This means you can start out small to test the waters and then build from there once you know it works for you.

Web Circle can assist in setting up your Adwords account and showing you how to manage it yourself on an ongoing basis. For more information on Search Engine Marketing or setting up an Adwords account, Contact us.