| Online Marketing |
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| Marketing your website |
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Like any aspect of business there are literally thousands of options for marketing your site. Your website needs to be at the forefront of any marketing you are doing for your business (business cards, email signatures, newspaper ads, workplace signage, mailouts etc). It is your responsibility as the business owner to get your potential and existing clients to visit your site. The vast majority of this work is likely to be done via traditional methods (such as brochures, business cards etc) however you also might want to consider online marketing for your site. Over time we will update this page to also include information on traditional methods of marketing however for now we are focusing on the online methods of Search Engine Marketing and Search Engine Optimisation. Search Engine Marketing (SEM) - This is a fancy word for paying to advertise your site on the Internet. The most popular form of advertising on the Internet is Google Adwords. You pay Google to have your website displaying over on the right hand side of the search listings. This is something you can have your web developer set up for you and manage yourself on an ongoing basis. It is a great idea for new businesses when it is challenging to reach the top of the natural search listings. Visit our SEM page for more information. Search Engine Optimisation (SEO) - This is also a fancy word for improving your position in Google. There are 2 ways this can be done. Firstly the website itself can be optimised for certain keyword phrases that people are likely to search for. Secondly you can increase the amount of people linking to your site which is something the search engines place a large amount of importance on. Visit our SEO page for more. |
